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Best Practices

Recent Episodes

Best Practices for Building a Better Practice Through Continuous Training

On this episode of Best Practices, Steve Alexander talks with Kayla Ashlee about why training is one of the clearest signals of how am eye care practice thinks about its future. Together they explore how mission, intention, and everyday reflection turn training from a task into a culture that shapes both patient and team experience.

Best Practices for Lens Selection

On this episode of Best Practices, Steve Alexander talks with Adam Cherry about how lens selection quietly shapes the patient experience. Together they explore how materials, frames, and coatings influence comfort, confidence, and long-term trust, and why the smallest lens decisions often have the biggest impact.

Best Practices for Storytelling in Eyecare

Steve Alexander and Nico Roseillier explore why the most memorable eyecare practices focus on storytelling through experience, from first click to final checkout, and how small choices create lasting impact.

Best Practices for Building a Specialty Practice

On this episode of Best Practices, Steve Alexander sits down with Matt Rosner to unpack a smarter way to build a specialty practice in eye care. They introduce the 5 Ps framework, a practical lens for evaluating passion, market demand, patient pain, operational commitment, and profitability before investing time and resources.

Best Practices for Building Purposeful Relationships in Eyecare

On this episode of Best Practices, Steve Alexander sits down with Dr. Brianna Rhue, CEO of Dr. Contact Lens, to unpack practical framework for relationship building in the eyecare space. From fostering honest dialogue to seeking meaningful feedback, they explore how intentional habits shape trust with patients, staff, and peers over time.

Best Practices for Maximizing your Electronic Health Records (EHR)

On this episode of Best Practices, Steve Alexander talks with Colton Calandrella about the difference between using an EHR and actually mastering it. Together they break down how curiosity, engagement, and better training reshape the way practices work and why the teams who invest in their systems end up moving faster, cleaner, and with far less stress.

Best Practices for Leveraging Technology in Eye Care

Best Practices host Steve Alexander talks with Bill Gerber of OMG! Optical Marketing Group about how purposeful tech adoption and consistent implementation create a more connected, efficient, and patient-focused practice.

Best Practices for Curating a Better Dispensary

Best Practices host Steve Alexander joins Zach Weaver and Jill Kielas form The House of Tom Davies to explore how data, design, and storytelling work together to shape a more intentional optical experience.

Best Practices for True Entrepreneurship in Eye Care

Best Practices host Steve Alexander and guest Dr. Brianna Rhue explore what true entrepreneurship means in optometry: how intentional leadership, aligned values, and purposeful decision-making can help eye care professionals build practices that create freedom, fulfillment, and lasting growth.

Best Practices for Building a Performance and Wellness Business

Best Practices host Steve Alexander and guest Greg Naes explore how performance eyewear and wellness-focused solutions help eye care practices improve patient outcomes, boost productivity, and drive lasting growth.

Best Practices: Samantha Toth on Company Culture

Best Practices host Steve Alexander and guest Samantha Toth share how eye care leaders can build strong company cultures by fostering connection, appreciation, performance, and growth within their teams.

Best Practices for Cold Start Success

Best Practices host Steve Alexander and guest Erich Mattei share how optometrists can launch successful cold start practices by leading with purpose, planning strategically, and building strong community connections.

Best Practices for Organizational Growth

Best Practices host Steve Alexander and guest Matt Rosner, CEO and co-founder of NeuroVisual Medicine, share how eye care practices can grow sustainably through scalable systems, strong culture, leadership alignment, and repeatable processes.

Best Practices for Ongoing Training

Successful optical practices train with purpose. Learn how to build a culture of continuous education through structured programs, clear communication, and team accountability with insights from Spexy CEO Kayla Ashlee in this episode of Best Practices.