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Anagram’s perspective on the vision care industry.

Anagram’s perspective on the vision care industry.

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Best Practices for Building Purposeful Relationships in Eyecare

Best Practices for Building Purposeful Relationships in Eyecare

On this episode of Best Practices, Steve Alexander sits down with Dr. Brianna Rhue, CEO of Dr. Contact Lens, to unpack practical framework for relationship building in the eyecare space. From fostering honest dialogue to seeking meaningful feedback, they explore how intentional habits shape trust with patients, staff, and peers over time.

Recent

Best Practices for Building a Specialty Practice

On this episode of Best Practices, Steve Alexander sits down with Matt Rosner to unpack a smarter way to build a specialty practice in eye care. They introduce the 5 Ps framework, a practical lens for evaluating passion, market demand, patient pain, operational commitment, and profitability before investing time and resources.

Pulling Patient Benefits: The Foundation Your Practice Is Built On

Learn why early insurance collection, clear ownership, and preparation matter in your eye care practice.

Best Practices for Storytelling in Eyecare

Steve Alexander and Nico Roseillier explore why the most memorable eyecare practices focus on storytelling through experience, from first click to final checkout, and how small choices create lasting impact.

Trending

Best Practices for True Entrepreneurship in Eye Care

Best Practices host Steve Alexander and guest Dr. Brianna Rhue explore what true entrepreneurship means in optometry: how intentional leadership, aligned values, and purposeful decision-making can help eye care professionals build practices that create freedom, fulfillment, and lasting growth.

Accessing Viewtopia - Live Q&A!

Join Steve Alexander, author of Accessing Viewtopia and Head of Growth at Anagram as he answers your vision insurance questions to help you make better decisions about your relationships for 2025 and beyond!

3 key phases in optometry practice acquisition

Medical practices changing ownership is not a new phenomenon, and certainly not in eyecare.

Topics

Being an Open Access provider + View All

Accessing Viewtopia - Live Q&A!

Join Steve Alexander, author of Accessing Viewtopia and Head of Growth at Anagram as he answers your vision insurance questions to help you make better decisions about your relationships for 2025 and beyond!

Finding the Courage: A Road Less Traveled By

The inherent conflict between running a private eye care practice and working with vision plans is well-documented, but what options do you have as a provider when you want to fight back?

The four primary ways to work with vision insurance

In-network, out of network, opt-out, Open Access - as an eye care professional, one of the most important decisions you'll have to make for your practice lies not in whether or not to participate in vision plans, but how you choose to do that.

Revenue Cycle Management + View All

Pulling Patient Benefits: The Foundation Your Practice Is Built On

Learn why early insurance collection, clear ownership, and preparation matter in your eye care practice.

Medical Insurance, Vision Insurance, and your Billing Team

One of the best elements of working in the eye care industry is how many optometrists, opticians, technicians and other eye care professionals are deeply invested in creating the best possible care experience for their patients.

Medical Insurance, Vision Insurance, and your Front Desk

Being contracted with both major medical insurance and vision insurance comes with operational implications across the entire eye care practice.

Best Practices + View All

Best Practices for Building Purposeful Relationships in Eyecare

On this episode of Best Practices, Steve Alexander sits down with Dr. Brianna Rhue, CEO of Dr. Contact Lens, to unpack practical framework for relationship building in the eyecare space. From fostering honest dialogue to seeking meaningful feedback, they explore how intentional habits shape trust with patients, staff, and peers over time.

Best Practices for Building a Specialty Practice

On this episode of Best Practices, Steve Alexander sits down with Matt Rosner to unpack a smarter way to build a specialty practice in eye care. They introduce the 5 Ps framework, a practical lens for evaluating passion, market demand, patient pain, operational commitment, and profitability before investing time and resources.

Best Practices for Storytelling in Eyecare

Steve Alexander and Nico Roseillier explore why the most memorable eyecare practices focus on storytelling through experience, from first click to final checkout, and how small choices create lasting impact.

Practice Management + View All

Anagram and OTI on Optical Training and Practice Growth

In a recent webinar, Steve Alexander sat down with Brianna Cuenca of the Optical Training Institute to discuss how intentional training signals a practice’s priorities. Together they explore how building a system of consistent learning shapes culture, strengthens teams, and improves patient interactions over time.

Reframing your dispensary Part 5 | Doctor's handoff and static frame boards

The more seamless the transition from the exam lane to the optical, the better the results will be in both places - this process, when well executed, will lead to better patient outcomes in a shorter period of time while reinforcing the idea that the doctor and the optical are working together on the patient’s behalf.

Reframing your dispensary Part 4 | Anchoring, variety and matching product to need

By educating thoroughly, honestly, and confidently you establish yourself as an expert who is concerned with the quality of the eyewear with which your patients leave.

Differentiate your practice + View All

Consumers are different now. Are you ready?

We are living in interesting times to say the least: inflation, economic downturns, global unrest, social media and all that has come with it. So much has changed in the world over the last 16 years since I graduated from ICO.

How to create loyalty through the convenience of Tele-optometry

Eye care was already going through major shifts with regard to access to care long before anyone had even heard of Covid-19 or its variants and like lots of other things, the pandemic caused many to rethink how access to care can work.

Dry eye journey - the launch

So you've decided to start your dry eye practice - congratulations! It takes time, deliberation, and a fair amount of courage to get this far.

Lens Comparisons + View All

ZEISS vs. Varilux progressive lenses

Interested in selling independent eyewear such as ZEISS? We can help you get started by providing comparisons to common good, better, best Varilux progressive lenses.

Comparing Varilux vs. Hoya progressive lenses

Planning on escaping the eyewear monopoly? Hoya offers lenses that can help you do it. Here are how they compare with Varilux progressive lenswear.

Comparing Varilux and Shamir progressive lenses

Eyewear is eye care. As an eye care professional you need to ensure each patient has lenses that fit their unique needs. How do Shamir and Varilux stack up?

Industry Updates + View All

What it means: HMSA drops vision plan and brings EyeMed to Hawaii

HMSA is dropping its vision plan in favor of EyeMed. What does HMSA bringing in an outside vision plan mean for your practice and your patients?

Diversity in optometric care: Striving toward equitable eyecare

In order to improve diversity in optometry, we should focus on serving underrepresented areas, and new optometrists can help lead the charge.

Independent Eye Care + View All

3 key phases in optometry practice acquisition

Medical practices changing ownership is not a new phenomenon, and certainly not in eyecare.

Grow your thriving interdisciplinary eye care practice for Optometrists, Ophthalmologists, and Opticians

The optical industry has undergone significant changes in recent years in general and more specifically in the MD/OD space.

Seven strategies for building your more independent practice

Our goal at Spyglass is to help eye care providers gain or reclaim their independence in practice. We work to provide education that allows you to have greater control over your professional decisions, expand your patient base, and establish yourself as a leader in the field.

Marketing + View All

8 eye care marketing ideas to light up your practice this holiday season!

'Tis the season to sleigh the competition and spread some holiday cheer at your practice! Check out these eight simple marketing ideas to glow-up your practice like Rudolph's nose

Evaluating your online presence

Having the right tools available to your prospective customers tells them that your office is modern, convenient, and concerned with their experience before they even have to call your office.

Patients need sunwear and want style - here’s how you deliver both

What small changes can you make to your marketing, social media, and practice operating procedures to change the situation from an opportunity to a profit center?

Prosper + View All

5 ways to prosper with Prosper

Anagram Prosper is here. But how do you use it? We break down how to prosper with Prosper here.

The good, the bad and the ugly of rebates

Rebates have the potential to strengthen patient relationships and boost sales. Unfortunately, most rebates are set up to be a hassle. So how can ECPs make sure rebates work for their patients?

Even More

Best Practices: Samantha Toth on Company Culture

Best Practices for Cold Start Success

Best Practices for Organizational Growth

Best Practices for Ongoing Training

Best Practices for Lab Selection

Best Practices for Multiple Pair Sales

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